THE EXCLUSI-VISIONARIES

Imagine a fantasy nightclub in the trendy heart of LA, in which A-list celebs and the best and brightest from entertainment, fashion, business, and technology commingle in a private, but festive environment – and where table service can typically run into six figures during primo late-night party hours. Well, that club actually exists, it’s called Bootsy Bellows, and if you dream hard enough, you might just get inside. The Sunset Boulevard hot spot’s concept is high-end exclusivity, and right now nobody does it better than John Terzian and Brian Toll of The h.wood Group, gatekeepers and owners of Bootsy (along with actor David Arquette) – with its Rat Packera décor and burlesque touches as well as Hooray Henry’s on Beverly, Shorebar in Santa Monica, and Bootsy Bellows Aspen. “We’ve had plenty of opportunities toto buy-up clubs in Hollywood and mass market them-charge at the door, not care who’s inside,” says Toll. “That’s not our strong suit. We care more about having people in every industry there.” Terzian and Toll, both 34, grew up in LA (Terzian went to Harvard-Westlake; Toll, to Beverly Hills High), met at USC, and after working individually for a while, formed h.wood in 2007. They later joined forces with partners Adam Koral and Markus Molinari, building a following for their venues through friendships and networking. “What we’ve focused on and still do,” Terzian explains, “is the people we grew up with, friends of friends, inner-circle LA, the home base and its extensions. It helps you build a brand naturally.” Leonardo DiCaprio and Katy Perry have graced the VIP room. Bottle service at Bootsy Bellows ranges from $425 to $30,000. The brand: Exclusive… naturally.